The goal of the BID is to provide leadership and management for revitalizing the downtown area, thereby creating a safer and more welcoming downtown to attract visitors, embrace new businesses, and foster the growth of existing businesses. Some of the activities that the BID is responsible for include:
- Beautification efforts throughout the downtown
- Seasonal decorations and banners
- Increased snow removal services
- Creation and execution of downtown events
- Informational materials for new and existing businesses
- Promotion of available real estate
- Downtown branding